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Recent Sales Articles |
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Lesson #1 for associates who want to generate business is to realize they are in the relationship business, according to marketing expert Michael Cummings. Learning 3 lessons and avoiding 7 key mistakes will transform a worker been into a rainmaker.
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Associates may resent being asked to generate new businesses. They say they want “work-life balance” when you suspect they just want to go home early. Some of the associates don’t even care if they become a partner. But you can motivate these “drone” lawyers -- the solution is to make law practice cool again.
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Need to read Arnold & Porter's Consumer Advertising Law Blog? There's an app for that. It is the first major law firm to publish an iPhone app, making the online blog content available offline.
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Your legal work may have been stellar, but unhappiness with cost and billing, lack of response, incompetence, failure to understand client needs and a conflict with a partner or staff will make clients leave.
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| Need-to-Know News |
Plaintiff lawyers refer to them as "magic jurisdictions," where judges rule against defendants, allow novel legal theories, and willingly certify class actions, according to the the American Tort Reform Foundation.
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Online community leader Michael Mintz interviews Larry Bodine in a Skype conversation about using technology to meet new clients.
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| Legal Marketing Technology |
Lawyers can use Kindles to release their own books by self-publishing. Plus you can read depositions, take private records home, keep up on blogs and save on printing costs.
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FMC Technologies required law firms to state in a Tweet on Twitter why the company should retain them. Eight law firms did so and made the final cut.
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