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Recent Sales Articles

How Clients Make Decisions To Hire Lawyers

Buyers go through a six-step decision-making process before purchasing legal services, according to marketing professor John Burnett. Marketers make an essential difference at each step.
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Recession Boosts Employment Law Practice

A burst in employment law practice is the silver lining in the recession for many law firms, with employees challenging their terminations, non-compete agreements, and misclassification of employees as independent contractors.
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Poken Your Way to Easier Networking

When two Pokens touch, digital identification information is exchanged, including a photo, name, address, telephone number, email address and links to various social networks, including MyLegal.com, LinkedIn, Twitter and Facebook, according to MyLegal.com CEO Lisa DiMonte.
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Hot Areas of Law Practice Revealed in New Survey of In-House Lawyers

Corporate governance, labor and employment, litigation, regulatory and intellectual property are hot practices, according to an InsideCounsel survey. And most clients are happy with their law firm relationships!
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Need-to-Know News

Study Finds No Groundswell for Alternative Fee Arrangements

Is there a sea change toward AFAs? In-house counsel give it a solid “maybe,” according to a new InsideCounsel - Leader & Berkon survey.
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The State of Employment in the Law Plus Tips for Job-Seekers

Career consultant Kate Neville says there are jobs to be found in employment law, healthcare, tech transactions and corporate compliance. She offers four key tips to land these jobs.
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Legal Marketing Technology

Top 10 Website SEO Mistakes Law Firms Make

If your firm website is not on the first page of Google search results, it could simply be a lack of special HTML tags, inconsistent page content, broken links and lack of a Google site map, according to search engine expert Jeff Lantz.
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Find More Clients Via Social Networking than Email

Americans spend a third of their time online using social networks, playing games and reading email, in that order, according to a new Nielsen survey.
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